Wal-Mart Consumer Alert
Wal-Mart may be charging customers the wrong price
Academics from the University of Illinois-Chicago Center and the University of California-Berkeley conducted studies to "verify price accuracy in Wal-Mart."

One study analyzed a random selection of Wal-Marts in Illinois, Michigan, and Indiana. The other study analyzed a random selection of Wal-Marts in California.

86.7% of the Wal-Mart stores sampled in California failed to meet the federal standard for pricing accuracy. That means, taking into account the margin of error 81% to 92% of Wal-Mart stores in California are failing to meet the federal standard for price accuracy.

84.6% of the Wal-Mart stores sampled in Illinois, Michigan and Indiana failed to meet the federal standard for price accuracy. That means, taking into account the margin of error, 75% to 94% of Wal-Mart stores in those 3 states are failing to meet the federal standard for price accuracy.

In Illinois, Michigan, and Indiana, 6.4% of all of the items purchased for the study were priced incorrectly. In California, 8.3% of all of the items purchased for the study were priced incorrectly.

In the IL, MI, IN study the mean value of the difference between the actual price and the stated price for items overcharged was $1.33. In the CA study the mean value of the difference between the actual price and the stated price for items overcharged was $1.09.

TAKE ACTION! - This Friday, November 25, Americans will begin the holiday season the day after Thanksgiving, in what is known as "Black Friday." Thousands of WakeUpWalMart.com supporters will be out on Black Friday to educate Wal-Mart consumers about two newly released studies that show Wal-Mart fails to meet federal standards for pricing accuracy in at least 4 states and may be overcharging consumers. Sign up here.

Download the "Attention Wal-Mart Shopper" flyer today - Adobe PDF

Download a summary of the two studies here - Adobe PDF

Read our press release about the studies here - Link

Read the Los Angeles Times article about the studies here - Link

Read the Associated Press article about the studies here - Link