A group of Wal-Mart critics gathered at the Wal-Mart Supercenter on Baseline Road in Little Rock. They held a candlelight vigil and prayer service in protest of what they call Wal-Mart's anti-family practices.

About 30 people gathered in the store parking lot. This vigil coincides with the release of a new WakeUpWalMart.com campaign.

The critics gathered there, including two pastors, believe it will have an impact on customers and the company.

A Wal-Mart spokesperson responded Friday, saying the company offers their associates job opportunity and affordable health care, including health plans that cost as little as $11 per month in some areas and include $3 co-pays and no lifetime max.