Immediate Release
Contact: Chris Kofinis (202) 486-6422 (national)

*** MEDIA ADVISORY ***

WAKEUPWALMART.COM TO ANNOUNCE NEW “SUMMER BLITZ” CAMPAIGN TO CHANGE WAL-MART ON THURSDAY MAY 31ST

AS PART OF TOMORROW’S ANNOUNCEMENT, GROUP WILL ALSO RELEASE NEW STRATEGY MEMO AT 11:00 AM CENTRAL TIME

PRESS AVAILABILITY AT CLARION HOTEL BETWEEN 11:00 AND 11:45AM CST

Bentonville, AR - Tomorrow, Thursday, May 31st, WakeUpWalMart.com, America’s campaign to change Wal-Mart, will announce a new strategic phase in the group’s grassroots effort to make Wal-Mart a better company and employer.

The announcement, which will be posted on the WakeUpWalMart.com website at 11:00AM CST, just preceding Wal-Mart’s Annual Media Days Conference in Bentonville, AR, will unveil a dramatic new “Summer Blitz” initiative, including both media and grassroots efforts, in the movement to change Wal-Mart. Also at 11:00AM CST, as part of the group’s growing grassroots effort, which now stands at nearly 373,000 supporters, WakeUpWalMart.com will unveil a dramatic new redesign of the website with improved functionality and visuals.

WakeUpWalMart.com will also release a new strategy memo, entitled “2007 WUWM Summer Strategy: Winning Over Wal-Mart’s Core Customer” that will lay out the logic and purpose of this ambitious new strategic focus.

As part of the announcement, Paul Blank, Campaign Director for WakeUpWalMart.com and Chris Kofinis, Communications Director for WakeUpWalMart.com, will be available to the press to discuss the new strategic focus and “Summer Blitz” in the Clarion Hotel Lobby from 11:00AM to 11:45AM CST and from 3:30PM to 4:15PM CST.

Copies of the memo and DVD will be made available for the press at the designated times.

** WAKEUPWALMART.COM PRESS AVAILABILITY **

What: WAKEUPWALMART.COM ANNOUNCEMENT OF NEW STRATEGIC PHASE IN CAMPAIGN

Where: CLARION HOTEL & CONFERENCE CENTER, LOBBY
211 SE Walton Blvd, Bentonville

When: 11:00AM-11:45AM, Thursday, May 31st, 2007
3:30PM-4:15PM, Thursday, May 31st, 2007

Who: Paul Blank, Campaign Director for WakeUpWalMart.com
Chris Kofinis, Communications Director for WakeUpWalMart.com

Materials: WakeUpWalMart.com Strategy Memo, “2007 WUWM Summer Strategy: Winning Over Wal-Mart’s Core Customer”
WakeUpWalMart.com DVD