IMMEDIATE RELEASE
CONTACT: CHRIS KOFINIS (202) 486-6422

WAKEUPWALMART.COM LAUNCHES FIRST ANIMATION TV-AD CALLING ON AMERICANS
TO *BE A PATRIOT* THIS JULY 4TH

NEW STUDY SHOWS WAL-MART HAS HELPED SHIP NEARLY 200,000 AMERICAN JOBS
TO CHINA

Washington, DC - Today, WakeUpWalMart.com, America*s campaign to
change Wal-Mart, released its first animated TV-ad exposing how
Wal-Mart*s close relationship with China hurts America. The ad comes
on the heels of a newly published report which, for the first time,
estimates how many American jobs have been lost because Wal-Mart is the
#1 importer of Chinese goods.

In today*s report, entitled *The Wal-Mart Effect,* the
prestigious Economic Policy Institute estimates America has lost nearly
200,000 jobs due to Wal-Mart*s trade with China alone. In addition,
the report estimates that every new Wal-Mart store costs America
approximately 77 good-paying, middle class jobs.

WakeUpWalMart.com*s new animated TV-ad, entitled *Lesson #1,*
begins airing this Wednesday, June 27th and is part of a new July 4th
media campaign calling on Americans to think about what happens to our
economy and American jobs when we shop at Wal-Mart and to *be a
patriot* this July 4th. The new ad starts with an image of a
chalkboard and the announcer stating *this is Wal-Mart,* as Wal-Mart
is drawn, and *this is China,* as China as drawn. Then, just as a
teacher would draw with chalk on the chalkboard, the ad goes on to show
how *most of the goods on Wal-Mart*s shelves come from China*So when
you shop at Wal-Mart* your money, and a lot of American jobs, go to
China.*

The most powerful part of the animated spot is when, using a drawing of
China and Afghanistan, the ad calls into question why Wal-Mart would do
business with China when it was just revealed that China is selling arms
to the terrorists in Afghanistan. As the ad states, *China ships
weapons to the terrorists in Afghanistan*Weapons the terrorists use to
attack our troops.* Given Wal-Mart*s cozy relationship with China
and, separately, China*s support of terrorists, the ad ends with the
stirring line, *So before you shop at Wal-Mart think about that. This
July 4th*.Be a patriot*Go to www.WakeUpWalMart.com and learn the truth
about what Wal-Mart is doing.*

*It*s very simple. Wal-Mart and China not only cost America good
paying jobs, but helping to strengthen China which then slaps America in
the face by directly supporting terrorists in Afghanistan is wrong. The
American people need to think about that,* said Paul Blank, campaign
director for WakeUpWalMart.com.

The animated TV-ad is the newest spot to be released by
WakeUpWalMart.com as part of its $1 million *Summer Southern Blitz*
TV-ad campaign. The 3-month *Summer Southern Blitz* campaign will,
through a series of hard-hitting new ads and grassroots actions, focus
entirely on how Wal-Mart, as the #1 importer of Chinese goods, has
helped to strengthen China*s economy at the expense of America.

The new ad will air in over 30 media markets including Alabama,
Arkansas, Georgia, Florida, New Hampshire, Iowa, Louisiana, North
Carolina, and Missouri.

The ad can be viewed, as of today, at WakeUpWalMart.com and
YouTube.com.

The new Economic Policy Institute report is available at www.epi.org.


Script: "Lesson #1"

This is Wal-Mart.
This is China.

Most of the goods on Wal-Mart's shelves come from China.
So when you shop at Wal-Mart your money and a lot of American jobs go
to China.

This is Afghanistan. China ships weapons to the terrorists in
Afghanistan.
Weapons the terrorists use to attack our troops.

So before you shop at Wal-Mart, think about that.

This July 4th, be a patriot.
Go to WakeUpWalMart.com and learn the truth about what Wal-Mart is
doing.


###

WakeUpWalMart.com is leading the national campaign to change Wal-Mart
into a more responsible employer and company. Already, over 377,100
Americans have joined the campaign and have helped make
WakeUpWalMart.com one of the fastest growing grassroots movements in the
nation.